What I Bring to the Table
Creative campaigns, platform growth, and brand activations that perform. These case studies show how I use strategy, storytelling, and data to build marketing that matters — from social to CSR, product to people.
Timberland: Spin-to-Win Retail Activation
Gamified customer engagement through in-store experience design
An interactive campaign rolled out across three stores in Singapore, combining UX design and brand storytelling to boost foot traffic and in-store excitement.
REMA TIP TOP: Water Jet Service Campaign
Marketing an industrial service through strategic storytelling
Led the full campaign for a high-pressure water jetting service — from animated explainer video to print materials — showcasing the service’s technical impact.
Clinique iD: Personalised Product Discovery
Retail interface design for custom skincare matching
Created the interface and machine skin visuals for a guided product matching game — turning beauty browsing into a personalised digital experience.
Tauro Turf: Local SEO & Digital Growth
Boosting brand visibility through platform optimisation
Developed an SEO and content strategy that doubled Google reviews, improved ranking, and drove meaningful traffic via Facebook Marketplace and Google Business.
Bobbi Brown: Cross-Regional Game Campaign
Designing digital experiences across Singapore & Malaysia
Collaborated with international teams to create a branded game interface for a product launch campaign, offering participants a chance to win a trip to New York.
REMA TIP TOP: LinkedIn Growth Strategy
Building a professional voice in the industrial sector
Grew REMA’s LinkedIn presence by 1,380% through data-backed content planning, employer branding, and platform optimisation.
CSR Campaigns: Branding with Purpose
Driving engagement through inclusive and values-driven campaigns
Led national campaigns for Pride Month, R U OK? Day, Reconciliation Week, and more — aligning brand marketing with real-world impact.
Expos & Career Fairs: Bringing the Brand to Life
On-the-ground marketing for recruitment and industry events
Directed visual, logistical, and strategic elements of REMA TIP TOP’s national trade expos and career fairs — including AIMEX and WA Mining.