Event Marketing | Employer Branding | National Representation

At REMA TIP TOP Australia, I have led the end-to-end strategy and execution of the company’s presence at multiple career fairs, trade expos, and industry showcases, ensuring every event reflects our technical strength, team culture, and national capabilities.

These in-person events are pivotal touchpoints for attracting talent, reinforcing client relationships, and building trust with industry stakeholders — and I ensure our brand shows up with clarity, consistency, and creativity.

Objectives Across Events:

• Strengthen employer brand visibility among skilled trades and graduates

• Position REMA TIP TOP as a leader in material handling, surface protection, and engineering services

• Support recruitment pipeline growth by creating stand-out booth experiences

• Align national and regional branding for a unified presence

Key Events Managed:

• National Career Fair Activations

  • Led booth design, print collateral, giveaways, digital slide loops, and on-site engagement

  • Coordinated with regional hiring managers to align messaging and job openings

  • Created digital follow-up packs and QR-code based application workflows

• AIMEX – Asia-Pacific’s International Mining Exhibition

  • Supported visual design for custom-built trade stand and print displays

  • Managed video content and service reels looped on in-booth screens

  • Liaised with external designers and internal execs to align national messaging

• WA Mining Conference

  • Provided strategic support across pre-event content, visual collateral, and team assets

  • Supported brand consistency across print, digital and uniforms

  • Managed cross-department approvals for booth visuals and logistics

My Responsibilities:

• Creative Direction: Branded signage, booth walls, slide decks, uniforms, giveaways

• Project Management: Timeline tracking, vendor coordination, on-site logistics

• Cross-Functional Collaboration: Sales, HR, WHS, and leadership engagement

• Post-Event Strategy: Created follow-up materials for job leads and client interest

Results:

• Enhanced REMA TIP TOP’s visibility across the industrial and mining sectors

• Built a pipeline of leads for hiring managers and regional recruiters

• Strengthened internal alignment between marketing, operations, and recruitment

These events have allowed me to combine on-the-ground activation with strategic messaging — ensuring every handshake, flyer, and video reflects our brand values and business goals.