Digital Strategy | SEO & Social Media | Customer Engagement

During my time as Marketing Administrator at Tauro Turf, I led several initiatives to improve the company’s digital presence, local SEO ranking, and customer engagement strategy. This role allowed me to combine hands-on content creation with platform optimisation to boost the company’s visibility both online and in-market.

Strategy & Objectives:

Tauro Turf needed to enhance its online discoverability and credibility in a highly competitive landscape. I developed and executed a targeted SEO and content strategy focused on:

• Increasing organic search performance

• Growing Facebook presence and engagement

• Strengthening trust signals through customer reviews

• Improving visual reach via Google My Business

My Contributions:

• SEO Strategy: Improved the company’s organic search ranking from page 2 to the top of page 1 for key industry terms

• Social Media Growth: Increased Facebook page likes by 30% in one quarter and launched Marketplace ads that drove customer traffic and conversions

• Customer Feedback Management: Doubled Google reviews within three months, significantly improving local SEO and credibility

• Google My Business Optimisation:

  • Boosted Google post views from 100 to 400+ per month

  • Elevated image views to 16,000, improving brand visibility and product appeal

• CRM Support: Managed customer inquiries with a focus on building rapport, enhancing retention, and closing conversion loops through email and review follow-ups

Results:

These digital improvements led to increased brand recognition in the local market, stronger customer trust, and higher lead quality — positioning Tauro Turf as a more competitive player in their space.

This experience strengthened my foundation in technical SEO, platform optimisation, and performance-based marketing, all while refining my approach to audience engagement and digital presence in service-driven industries.