Interface Design | Retail Activation | Personalised Product Matching

As part of a marketing campaign for Clinique, I designed the interactive game interface and machine skin used to guide customers in selecting their ideal Clinique iD custom blend. This in-store activation was launched across two retail outlets in Singapore, turning skincare discovery into an engaging and memorable brand experience.

Strategy & Purpose:

The campaign aimed to simplify the product selection process while showcasing Clinique’s focus on customisation and dermatological science. The interactive experience helped:

• Educate customers on their ideal skincare combination

• Increase in-store engagement and dwell time

• Reinforce the brand’s clean, clinical, and customer-centric image

My Role:

• Designed the full game interface and UI elements, aligning with Clinique’s global brand guidelines

• Created the visual skin of the interactive machine using provided assets and customised layouts

• Ensured the overall experience was intuitive, visually consistent, and brand-aligned

• Collaborated with developers and retail teams to implement the interface across both locations

Campaign Outcome:

The activation successfully turned skincare discovery into a personalised, tech-enabled journey, allowing consumers to engage more meaningfully with the brand and its products. By merging design, interactivity, and personalisation, this campaign showcased how digital tools can elevate traditional retail experiences.