Championing CSR at REMA TIP TOP

Internal Communications | Community Engagement | Brand Alignment

At REMA TIP TOP Australia, I’ve led the planning, design, and execution of multiple Corporate Social Responsibility (CSR) campaigns — each one focused on enhancing company culture, strengthening community relationships, and elevating brand reputation across industrial sectors.

These campaigns spanned national observances, health initiatives, diversity awareness, and local community engagement — and were crafted to feel authentic, relevant, and values-aligned.

My Role Across All Campaigns:

  • Developed full campaign strategy and rollouts, aligned with national calendar events and internal goals

  • Created branded visual content, including posters, newsletters, social posts, and SharePoint pages

  • Coordinated with branches, HR, and national teams to ensure widespread participation

  • Managed vendor relationships and community partnerships (e.g. WAAC, charities, local councils)

  • Designed interactive elements (e.g. team activities, volunteering, morning teas) to build genuine connection

CSR Campaign Highlights:

Pride Month

  • Rolled out a national awareness campaign promoting inclusive language and workplace culture

  • Created social content, digital banners, and a SharePoint hub with downloadable assets

  • Organised Pride-themed morning teas and internal messaging templates

  • Engaged employees through badge-making, WAAC partnerships, and volunteering opportunities

National Reconciliation Week

  • Launched an internal campaign focused on cultural understanding and respect

  • Created visual resources featuring the Acknowledgement of Country, RAP commitments, and Indigenous partnerships

  • Hosted interactive team discussions, curated educational content, and promoted Reconciliation Australia’s initiatives

R U OK? Day & Mental Health Initiatives

  • Designed campaign branding for internal wellness communications

  • Facilitated local and national team engagement through themed morning teas and resource packs

  • Linked communications to broader themes of safety, mental health, and culture

Pink Ribbon + Breast Cancer Awareness

  • Managed campaign rollout including posters, donation tracking, and social spotlights

  • Supported team-led events and created easy-to-share content to raise awareness company-wide

The Impact:

  • Fostered inclusive, connected workplace culture across national teams

  • Supported employee engagement by aligning marketing with purpose-driven communication

  • Strengthened REMA TIP TOP’s brand reputation as a community-conscious, people-first company

These CSR campaigns not only showcased my ability to deliver multi-platform marketing, but also reinforced my passion for building brands with heart — where marketing serves people as much as performance.